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We Help Businesses Get More Customers

We help businesses get more customers using the power of digital marketing. We are a one-stop shop digital marketing company & digital advertising company with an emphasis on LEAD GENERATION. At Bluenet Microsystems, we all come to work every day because we want to help business owners grow their businesses. We want to help businesses to GROW and get more customers. We understand you want more incoming leads, more foot traffic to your business, increased website traffic, more incoming email enquiries, more phone calls, better brand awareness, and ultimately more SALES…

From Google Ads, Social Media, Website Development, Email Marketing, Search Engine Optimisation and other digital marketing platforms, we have our finger on the pulse, constantly making sure we are ahead of the curve when it comes to digital technology ensuring our clients have the best possible opportunity for growth.

Bluenet Microsystems was founded with a creative spirit and a singular focus: to offer businesses & brands the opportunity to simplify and digitise lead generation through innovative digital strategies, allowing them to extend their growth, profit and reach. Our dynamic team of digital marketing doers and savvy social media strategists focus on results-driven marketing and helping businesses grow – much to our clients’ delight. We began our journey in 2006 and still have our original clients – this is a testament to the strong relationships we form with our clients and the results that we deliver. Who are our clients? Anyone or any business that is looking to grow and increase brand awareness. We work with large brands, corporates, retail, charities, online shops as well as small business owners, sole traders and start-ups.

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Digital Is In Our DNA

Being based in the world’s most liveable city – Bluenet Microsystems, allows us to keep our operational costs down, yet we service clients in all over Nigeria plus we have clients internationally – New Zealand, UK, Hong Kong, Singapore and the US, a testament to our affordability and the exceptional results we deliver.

Our Core Digital Marketing Areas

SOCIAL MEDIA MARKETING

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Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, Pinterest and blogging. We offer complete management of all your social media accounts so you can focus on what you do best. Social media is so important in today’s age, especially as over 3/4 of global population use social media on a regular basis. More and more people are looking to communicate with businesses and brands online increasing the need for good quality social media management. Many businesses do not have the time to keep their social media channels active and up to date, or many businesses do not have the knowledge on how to do it in the most effective manner. This is where Bluenet Microsystems can help. We will manage your social media platforms on your behalf. Yes, that’s right, we’ll do it for you. We’ll post on a regular basis on your behalf, so you can focus on what is important. Your business. A well orchestrated and managed social media marketing campaign will help reach customers across multiple platforms in order to build brand recognition. This will create richer customer relationships and generate more sales leads through word of mouth advertising.

How does it work?

Following a meeting to establish your goals, target demographic and tone of voice, and to learn & understand more about your business – our team will begin developing a social media marketing strategy. Once approved, we’ll implement it, posting to all your social media platforms on your behalf. Our aim is to think outside the square and translate your social media marketing into significant growth and Return On Investment for your business, whilst building greater levels of awareness and customer engagement. We work with businesses of all shapes and sizes and we are happy to assist you to strategise and implement effective social media marketing programs from end to end or work with you to improve your current business/marketing strategy. Drop us a line, send us an email, pop in and visit or fill the form in below…Our journey together begins with a simple “Hello”.

GOOGLE ADS

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Google Ads, the fastest way for your clients to find your business online. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads (formally Google AdWords). 70% of mobile searchers call a business directly from Google Search. And 72% of mobile searches result in action being taken within an hour. There are 40,000 people ‘Googling’ something every single second of the day. And sure, some of these searches might be asking where babies come from or when the next season of the Bachelor is on, but many of them are from YOUR potential customers, looking for businesses just like yours. Wouldn’t it be good if you could be advertising to them right at that crucial moment? That’s where Bluenet Microsystems steps in to help.

Our specialised team will create ads that identify the best practices for your business when it comes to maximising search and display effectiveness. We’ve mastered each of the major factors that go into Google Ads ranking. By taking a comprehensive look at your business’ industry, we’ll be able to identify the most effective keywords and citation building practices to give you the best Quality Score possible. Essentially, Google Ads comes down to two main parts – search and display. Search advertisements are basically the internet’s version of seeing ads in a newspaper. Your business might get shown in the newspaper without paying for ads, but if you are willing to pay, then you can choose when and where you want your business to be shown.

It works much the same on Google. Search relates to those ads that you see at the top of your search results when you Google something. The importance of having your ad as the top result cannot be understated – 53% of search clicks go to the first link in any search. To get these top positions with Google Ads, you need to be bidding in Google’s system. This is where the previously mentioned Quality Score comes into play.

Quality score is the indicator of how relevant your landing page and ad is to the keywords you’ve chosen. It’s a score out of 10, and it helps Google choose whether your plumbing company or your plumbing competitor gets that top spot when someone searches for ‘plumbing’. The other parts that help Google decide what ad to show are the bidding amounts each advertiser is putting forward and the total ad rank of each ad. If search advertisements are the newspaper ads of the internet, then display advertisements are the billboards. Those banner ads you see on sites you visit? They’re known as display ads.

Whenever your target audience is surfing online for things other than your brand (which is most of the time), you can be advertising to them. The implications of this are massive when it comes to building brand awareness – that is, the chance that a customer thinks of you when they realise that they need products or services that you sell. It’s hugely important to be staying fresh in your customers’ minds so that they know to think of you instead of your competitors!

If you can wrap your head around search and display advertising on Google then hey, maybe you can be an expert too when it comes to Google Ads! But the reality that we’ve seen is that most businesses simply don’t have enough time to do Google Ads the right way – let alone dealing with the issues that can arise if the ads aren’t set up correctly. At the end of the day, Google is awesome when it comes to making tools like Google Ads accessible for everyone, but the truth of it is that Google Ads is something that is easy to do, but difficult to do well.

At Bluenet Microsystems, we pride ourselves on developing a deep understanding of every business we work with so that we can build the most effective ads possible. While we might use cookies on our website, we’ll never use a cookie cutter approach to your business’ advertising. Every brand we sit down with gets a unique, tailored strategy that utilises our expertise across the entire scope of digital marketing. Businesses working with us make an average of $2 in revenue for every $1 they spend on Google Ads. This is largely because Google Ads is an area of marketing that still has a lot of room to grow.

So before prices rise and the field becomes flooded with more players (hint: that’s your competitors), consider adding Google Ads to your marketing budget. We’re ready to grow your business, are you? Contact us today to organise a FREE digital strategy session. We’ll talk you through the results we’ve achieved for our clients and can show you actual results.

FACEBOOK ADVERTISING

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We’re the Facebook Advertising Gurus. Having managed over 500+ Facebook Ad accounts and $50,000+ of advertising revenue, we’re now part of Facebook’s inner circle with direct access to Facebook, a luxury afforded only to those with a larger than average advertising spend. Did you know that over 65 million Nigerians are logging on to Facebook each and every month? Over 5 million Nigerians are logging on to Facebook each and every DAY. Spending an average of 1.8 hours every day, that’s a whopping 12.6 hours per week. THIS IS WHERE YOUR CUSTOMERS ARE!

Facebook is the largest social media platform in the world with over 1.94 billion users worldwide and over 65 million users in Nigeria. It is no surprise that businesses use this marketing channel to attract new customers and build on their social following. There has never been a better time than now to take full advantage of the ridiculous scale and affordability of Facebook Advertising (and other social media advertising). Not only do you have greater flexibility with budget parameters – you can spend as little or as much as you want and you have the ability to filter your efforts to very specific audiences. The fact is: Facebook isn’t just for socialising anymore. It’s for growing your business. But if you’re not one of those savvy business owners who is already using Facebook to your advantage, chances are you’re losing countless paying customers to the competition.

Bluenet Microsystems specialise in Facebook Advertising. We’re known as the Facebook Advertising gurus. Let our digital team show you how to run an effective Facebook advertising campaign that targets your prospects based on age, gender, location, interests, what posts and pages they have “liked”, what websites they visit and more. We can even use this valuable data to create even more effective ad campaigns that reach your ideal customers before they even know they need you (and before the competition gobbles them up). Facebook ads come in a range of formats to achieve different objectives, so understanding the full potential of each format is vital to the success of your campaign. Facebook Advertising has revolutionised the marketing world. Leverage every bit of data you have about your target demographic to generate prospects that are ready to buy and become your customers.

From Brand Awareness campaigns, increasing interactions with your brand, driving more traffic to your website or landing pages, to collecting leads using lead generation forms, promoting your app, waving the flag for your online store, or just getting prospects to call your phone number- the possibilities are endless with Facebook Advertising. Few social media platforms offer businesses with as much flexibility and as many targeting tools as Facebook. Not only does Facebook place over 65 million Nigerians within your reach instantly, but it also allows you to zero in on your ideal prospects for optimum results. We track lead and sale conversions and optimise the ad campaign daily to get the right people to click. Facebook advertising is an important element to your overall marketing mix of activities and one of its greatest strengths is that it is tangible and measurable in real time.

Why Invest In Facebook Advertising

1. Over 65 million Active Nigerian users (monthly)
2. over 5 million Nigerians are logging on to Facebook each and every DAY!
3. Spending an average 1.8 hours every day – 12.6 hours per week.
4. 7 in 10 Nigerians use Facebook
5. Low cost medium to reach millions of prospects
6. Instant traffic and results which are measurable and trackable.

Bluenet Microsystems offers Fully Custom Facebook Ad campaigns – we build our campaigns from scratch (no cookie cutter approach), fully tailoring the campaign to your individual business and growth goals.

Laser-focused Campaign targeting based on:

1. Age
2. Gender
3. Location
4. Interests
5. What posts and pages your target audience has “liked”
6. Websites visited
7. Specifically target competitor’s audiences and pages

We run split tests on; ad creatives, headlines, copy, call to actions, demographics, age and location. Contact us today to organise a FREE digital strategy session. We’ll talk you through the results we’ve achieved for our clients and can show you actual results.Drop us a line, send us an email, pop in and visit or fill the form in below…Our journey together begins with a simple “Hello”.

SEARCH ENGINE OPTIMISATION(SEO)

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You’ve probably heard about Search Engine Optimisation (SEO). With Google receiving more than 63,000 searches per second on any given day, it’s important to start sooner rather than later on this vital part of the digital landscape. The best place to hide a dead body is on page 2 of Google. In fact, 53% of all clicks are on the first organic search result on Google, and most other clicks are on spots 2, 3 and 4. It’s clear that this is where your business needs to be. So how can you make sure you’re in one of those spots? Through Search Engine Optimisation – or SEO for short.

When done well, search engine optimisation yields huge results. A business that utilises SEO to its full capacity enjoys a noticeable increase in traffic on the business website. And what does increased traffic on your website lead to? More brand awareness, and more sales. It’s not just increased traffic either. Any local business owner will tell you how important it is for your customers to trust your business. And one of the most enticing things about SEO is that people trust the search engines that they use. If your business is at the top of Google when someone searches for products or services you provide, that trust will rollover into your business. Think about it, if you were to Google ‘plumber services’, are you more likely to trust the business in the second position on the first page, or are you happy to entrust your finances to Slippery Steve’s plumber services halfway down page 4? It’s a no brainer, isn’t it?

SEO is a marketing tactic that individuals and companies use to help grow their website’s non-paid search visibility. You need to be utilising search engine optimisation in order to add value to your business online. There are creative and technical elements that come into play when you optimise your website, and the desired outcome is to increase the website’s traffic, increase search engine awareness, and improve your site’s rankings.
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This is why SEO is so important. The carry-over benefits from being in a top position on internet searches will soak through your entire business. Because of this, the amount of businesses that are happy to pay for quality SEO work has gone up tenfold in the last few years. Website owners have realised how important it is to have a good SEO strategy in place to boost their website’s visibility and drive both sales and brand awareness online. And that’s where we come in.

Our specialised team at Bluenet Microsystems knows the secrets that go into optimising your website for SEO. We not only understand which keywords you should be using, but more importantly we understand the trends that affect how keywords should be used. With Google constantly changing their algorithms and users constantly changing how they search, it’s easy to get stuck in the past with SEO. We stay ahead of the curve, ensuring that your website will stay ahead of the competition. And it’s not just keywords that we give you a competitive edge with. We also have a range of best practices that we’ll help you follow in order to get in Google’s good books. Things like hosting, URL length, backlinks, image rendering and ideal word count all come together to give you the best chance possible of securing that #1 spot when people search for what your business sells. We’re ready to get started, are you? Drop us a line, send us an email, pop in and visit or fill the form in below… Our journey together begins with a simple “Hello”.

EMAIL MARKETING

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Emails – Still the best ROI. Email marketing (EDM) is still mighty effective and offers the best ROI over and above other forms of digital marketing. One of the most important efforts in marketing is connecting with your clients. It’s relationship building, and a trusted relationship leads to a long and prosperous journey for all parties involved. Widely regarded as one of the most cost-effective and best forms of communication. Email marketing is today’s number one ROI form of marketing averaging $47 return for every dollar spent. Email marketing are highly effective as they’re still regarded by many to be the most trusted way of communicating with your audience. Generally speaking, these are a warm audience, they’ve given you permission to contact them so you can often get better engagement and higher rates of conversion.

An effective email strategy can be a vital part of your business success, delivering exceptional results if executed correctly. We understand the importance of keeping in regular contact with your tribe and making sure that they’re kept up to date with what you’re doing, what events you have coming up and any news you have about your brand, product or services. We create memorable and engaging eDMs to ensure your clients are kept up to date with your latest news and specials.Looking for help with email marketing? Drop us a line, send us an email, pop in and visit or fill the form in below. Our journey together begins with a simple “Hello”.

LINKEDIN MARKETING

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It may not quite get the attention that other social media platforms enjoy, but LinkedIn is where many key B2B interactions and relationship building occurs. The golden nugget that LinkedIn holds in its hand is that decision-makers and executives are on the site to find content that can provide an opportunity or change the way they do business. There are no quizzes, memes or baby photos to sort through here. Your personal LinkedIn profile acts like a virtual resume, and like a resume it becomes a marketing tool to give yourself the best chance possible of securing a new job. It’s no secret that recruiters regularly review profiles searching for their ideal candidates. What can be easy to forget is that a business’ LinkedIn profile works in much the same way. A LinkedIn profile for your business is an online resume that other companies and clients use to develop an opinion of your brand.

Let us ask you this – would you be more inclined to work with a business that regularly posts relevant information and news on LinkedIn with an up-to-date profile, or would you be satisfied with a business profile that looks like it was created when Myspace was the biggest player in social media? The bottom line is that giving your LinkedIn profile regular attention shows a level of professionalism and care that will give you an edge over your competitors. And that’s where we step in. It can be hard enough managing and regularly updating a Facebook business profile, let alone taking care of Instagram, Twitter and LinkedIn accounts as well.

At Bluenet Microsystems, we’ll conduct an audit of your LinkedIn business profile, refreshing your page and setting the foundations for you to grow your network. We’ll teach you what the best practices are moving forwards and how you can add real value to your business through LinkedIn. Things like taking part in groups, custom URLs and building relationships through connections are just some of the best practices that Bluenet Microsystems team can help you take advantage of. We also have a dedicated team specialising in advertising on LinkedIn. We have a comprehensive understanding of which aspects of LinkedIn advertising is worth your money, and which parts aren’t worth your time.

Sponsored content can be tricky to navigate, but with our help you’ll be able to effectively advertise to your target audience and drive awareness for your brand without blowing your budget. We can also generate leads through LinkedIn, whether you’re looking for job candidates, more work, or something in between. Bluenet Microsystems team can send personalised ads directly to the inbox of each LinkedIn user that your business is advertising to. Through all of this, our team will be utilising our years of experience to give the best bang for your buck on LinkedIn.

Decisions like choosing between ‘pay-per-click’ or ‘pay-per-1,000 impressions’ will change how successful your advertising is. By working with the experienced team at Bluenet Microsystems, you’ll be able to rest easy knowing that you’re spending your money the right way. We’re ready to grow your business, are you? Drop us a line, send us an email, pop in and visit or fill the form in below… Our journey together begins with a simple “Hello”.


CALL: +234-8068740820 Now For Your Business Website!

Why choose bluenet microsystems

We strive to deliver the best work for every single project.